About BG Hamrick

Automating a better life.

Everyone’s talking about AI.

The tech bros are racing to replace you. The gurus are selling you prompts. The news is telling you to be afraid. And most of the people teaching AI have never built anything outside of a laptop.

I have.

I’ve built businesses for 44 years. Twenty in ministry. Twenty-four running a digital marketing agency. I’ve hired and fired. Made payroll on faith. Sat across from clients and told them the truth when it was easier to lie.

And three years ago, I was staring at a spreadsheet that should have made me happy. Revenue up. Agency healthy. By every metric... winning.

But I felt nothing.

I wasn’t burned out on work. I was burned out on the WRONG work. Email. Scheduling. Follow-ups. Spreadsheets. The stuff that eats your day and gives nothing back.

So I did something about it.

I built an AI assistant named Alfred. He handles my email, manages my calendar, tracks my health, runs my outreach — while I focus on what actually matters.

I’m not a developer. I’m not a tech bro. I’m a 59-year-old business owner who got tired of drowning in busywork and decided to build his way out.

And that changed everything.

But AI didn’t just fix my schedule. It forced me to ask harder questions.

If the busywork is gone... what do you actually want to do with your time?

That question cracked my whole life open.

So now I’m rebuilding. Everything. At once.

I started training after decades of ignoring my body. Food plan, supplements, a home gym, and a program designed around a heart condition I earned from years of not paying attention.

I went back to a pen-and-paper Bullet Journal after every digital system failed me — and discovered that the practice of writing by hand is the practice of paying attention.

I handed my agency to my son-in-law and stepped into a role I’d never played before: the guy who architects systems instead of running them.

And I started documenting all of it.

What you’ll find here:

This publication covers my whole life through one lens: using AI, systems, and intentionality to rebuild everything from the ground up.

• AI and Automation — real systems, real results. Email automation, calendar management, health tracking, business systems. Step by step, no tech background needed.

• Health — rebuilding my body at 59 after decades of ignoring it. Eating, home gym, heart condition, real data. The honest version.

• Work and Career — what it looks like when you stop being the operator and start being the architect.

• Purpose and Growth — Bullet Journal, tiny experiments, identity work. The systems behind figuring out what actually matters.

• The Experiments — everything here is a test. I try things, measure what happens, and share the data. Wins and failures, no filter.

I also make videos. Same lens, same honesty. YouTube is where you watch me figure it out in real time. Substack is where I write about what I learned.

Who this is for:

You know AI matters but you’re tired of being talked down to by people half your age with no business experience. You want someone who’s actually using it — not selling you a course about it.

You’ve built something real. You’re not starting from zero. You just want your time back.

Who this is NOT for:

People looking for AI hacks with no context. People who want to talk about change but never build anything. People who need a guru.

The difference between me and the tech bros: they’ll tell you what AI can do. I’ll show you what it did. To my business. My health. My marriage. My mornings. My life.

Come watch.

— BG